We’ve see a lot of wild hair color trends lately, including Lisa Frank hair, Light Brite hair, and Succulent hair, but this new color-changing hair dye just might be the coolest thing yet. It comes courtesy of occultist Lauren Bowker, who runs the science-driven art house The Unseen. Bowker actually invented the dye and it’s seriously amazing.
According to Dazed, Bowker has used her science know-how to create color-shifting crystal headpieces for Swarovski, as well as digitized couture clothing that can change appearance remotely via an app. Most of it is strictly art and not necessarily practical for the real world (though the digitized clothing is pretty sweet). Her latest invention, however, is color-changing hair dye named Fire, which is at once revolutionary and, at least in theory, user friendly. According to Bowker, the Fire dye is based on technology similar to that which makes a mood ring functional. She explains: “When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color, so it’s like a chemical reaction.”
The invention was inspired by the 1996 movie The Craft and the iconic hair-color changing scene.
Bowker’s semi-permanent dye officially makes its debut during London Fashion Week and is available in multiple color ranges, including rainbow brights and subtle pastels. In addition to color-changing dyes, Bowker told Dazed she’s developed hair dyes that “change their structure, which gives you a light refraction instead, so it’s more like a prism color change.” I don’t speak science, but I’m pretty sure that translates to “holographic”—which really would be the coolest hair trend ever.
Though Bowker’s Fire dye is not yet available on the retail market (her site says she’s seeking a corporate partner to bring her product to the masses), it’s only a matter of time now that the technology is there. Oh, and speaking of technology, Bowker says she invented the revolutionary dye by just “messing about in the lab.” Imagine what she could do if she actually, you know, tried—pretty cool stuff.