Legos. A classic children’s toy.
The literal building blocks of imagination can bring many hours of joy.
People love them! In 2012, over 45 billion Lego pieces were made, and enough were sold that year to circle the world 18 times.
That’s A LOT of plastic.
Literally 6,000 tons of plastic each year. And we all know how bad plastic is for the environment.
They’re going to invest 1 BILLION Danish Krone (which is about $150 million USD) in a program that’ll make the Lego blocks we know and love even better!
They’re going to spend the money to hire 100 amazing, smart people to figure out materials that aren’t harmful to the environment that can be used to make Legos instead.
Currently, Legos are made out of acrylonitrile butadiene styrene, which is a long way of saying “really strong plastic.”
Knowing how much the colorful little blocks can hurt the Earth, Lego’s been trying to do things that are better for the environment, like using less paper in their packaging and investing in an offshore wind farm.
In the announcement about the recent commitment, Lego Group owner Kjeld Kirk Kristiansen (who is the grandson of Lego founder, Ole Kirk Kristiansen — how cool is that?) said:
“The investment announced is a testament to our continued ambition to leave a positive impact on the planet, which future generations will inherit. It is certainly in line with the mission of the LEGO Group and in line with the motto of my grandfather and founder of the LEGO Group, Ole Kirk Kristiansen: ‘Only the best is good enough.'”
Thank you, Lego, for working hard to help us continue to bring our imaginations to life — without destroying the environment.
Take a look at their announcement in its entirety.